We are in the early stages of our launch of the new TV creative for The Princess Margaret Hospital. The commercial, in 30 second, 60 second and 90 second length, has been distributed to media across the country recently. We have received emails from Vancouver Island to Saskatchewan to the Maritimes so we know people are seeing it! The response from Canadians has been nothing short of incredible in these early days. If you see the commercial, drop me an email and let us know where and when you saw it. Plus, any other comments would be appreciated too. Our friends at Y&R deserve all the credit for producing, pro bono, what many of our community have called “one of the best tv commercials they have ever seen”. Real patients, real doctors, real stories. We thank all the media who are now stepping up and playing this fine creative “pro bono”. Many many thanks to Canadian media for the support! If you would like to see the creative go to www.pmhf.ca Thanks again to Y&R and to the media across Canada for the support!