We had the opportunity to discuss and present our new PMHF ‘In Our Lifetime’ creative on BNN yesterday. To see the full interview and the 90-second spot click here. We are grateful to Jack Fleischmann and Amanda Lang and all at BNN, including Mike Olemus, for giving us this opportunity and for their passionate support of our cause. The interview went well although I was choked up after the creative was played and had a difficult time answering the follow up questions. I didn’t feel so bad because at the end of the segment, Amanda Lang told me she had an email from her mother who was “in tears” after watching the commercial. We are in the process of getting the commercial placed pro bono in many different media outlets. The response so far has been incredible and we are grateful to Chris Jordan and Joseph Nanni and all the team at Y&R. Thanks to all the patients and doctors who gave of themselves to be in this landmark creative.